UC Davis Campus Communicators Certificate Series
The UC Davis Campus Communicators Certificate Series is designed to help writers, editors, print and web designers and other campus communicators sharpen their communications skills, gain a better understanding of campus standards and resources available, and develop messages and materials that work for their department and for UC Davis. Topics covered include the determination of communications objectives and strategies, audience identification, message development, the basics of print and web publication production, how to work with campus media relations and design units, and the essentials of marketing and publicity. Course materials will be applicable to any communications professional, but will be taught in the context of UC Davis campus communications needs and expectations. Participants who attend the seven core courses plus two electives will receive a certificate of completion.
General Topics
| |
  |