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Staff Development & Professional Services

E-Mail Marketing

E-mail is a powerful tool for achieving marketing and communication goals. In higher education, e-mail is only beginning to appear in overall marketing strategies. This course presents an overview of e-newsletters and campaigns and advises how to maximize the marketing and communication benefits while avoiding the pitfalls.

Course topics include:

  • E-marketing strategy and best practices
  • Applying permission marketing principles to your campaigns
  • Audience selection and targeting
  • E-mail testing strategies
  • Choosing content
  • Avoiding the spam box
  • Creating HTML e-mails that don't fall apart
  • Writing subject lines that don't get deleted
  • Understanding RSS, SMS and other mysterious acronyms

Instructors:
Tom Hinds
Amanda Price

Date/Time/Location:
TBA

Enroll on-line!

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