E-Mail Marketing
E-mail is a powerful tool for achieving marketing and communication goals. In higher education, e-mail is only beginning to appear in overall marketing strategies. This course presents an overview of e-newsletters and campaigns and advises how to maximize the marketing and communication benefits while avoiding the pitfalls.
Course topics include:
- E-marketing strategy and best practices
- Applying permission marketing principles to your campaigns
- Audience selection and targeting
- E-mail testing strategies
- Choosing content
- Avoiding the spam box
- Creating HTML e-mails that don't fall apart
- Writing subject lines that don't get deleted
- Understanding RSS, SMS and other mysterious acronyms
Instructors:
Tom Hinds
Amanda Price
Date/Time/Location:
TBA