E-Mail Marketing

E-mail is a powerful tool for achieving marketing and communication goals. In higher education, e-mail is only beginning to appear in overall marketing strategies. This course presents an overview of e-newsletters and campaigns and advises how to maximize the marketing and communication benefits while avoiding the pitfalls.

Course topics include:

• E-marketing strategy and best practices
• Applying permission marketing principles to your campaigns
• Audience selection and targeting
• E-mail testing strategies
• Choosing content
• Avoiding the spam box
• Creating HTML e-mails that don’t fall apart
• Writing subject lines that don’t get deleted
• Understanding RSS, SMS and other mysterious acronyms

Date	Time	Location
TBA	TBA	TBA